Execute and Plan

360 Degree Marketing Scorecard

 

 Here by marketing scorecard i did not mean the piecharts, bargraphs or tabular representation of input vs. ouput. It is the combination of all best practices in marketing which will make the marketing effective,efficient and robust. I feel this image should be there in the minds of all CTOs, CIOs, CMOs, COOs or CEOs everyday to assess their marketing strengths.

If this scorecard is in it's place then the product or service fits him and sells itself according to the customers needs and wants without applying notrious tricks and tactics of sales and without spending extra bucks either outside or inside the office just to convert your suapect in to prospect.

Now the question is what all is required to create a robust marketing plan? In today's competitve and compelling landscape where the type of marketing is changing every year how an organization, rather i would say MSMEs and SMEs will create a mark either locally or globally or both.

The answer is have your questions and success stories ready, map them to the buying behavior patterns. Secondly, don't mix sales and marketing. Mind it that i am writting this line based on my experiences with several organizations. Marketing is an indirect selling where you earn the awareness, respect and trust of those WHO MIGHT BUY.

I'll conclude by saying that marketing scorecard could be prepared not only by mapping input vs. oupput but by mapping all your customer's, partner's and vendors viewpoints.