360 Degree Marketing Scorecard

 

 Here by marketing scorecard i did not mean the piecharts, bargraphs or tabular representation of input vs. ouput. It is the combination of all best practices in marketing which will make the marketing effective,efficient and robust. I feel this image should be there in the minds of all CTOs, CIOs, CMOs, COOs or CEOs everyday to assess their marketing strengths.

If this scorecard is in it's place then the product or service fits him and sells itself according to the customers needs and wants without applying notrious tricks and tactics of sales and without spending extra bucks either outside or inside the office just to convert your suapect in to prospect.

Now the question is what all is required to create a robust marketing plan? In today's competitve and compelling landscape where the type of marketing is changing every year how an organization, rather i would say MSMEs and SMEs will create a mark either locally or globally or both.

The answer is have your questions and success stories ready, map them to the buying behavior patterns. Secondly, don't mix sales and marketing. Mind it that i am writting this line based on my experiences with several organizations. Marketing is an indirect selling where you earn the awareness, respect and trust of those WHO MIGHT BUY.

I'll conclude by saying that marketing scorecard could be prepared not only by mapping input vs. oupput but by mapping all your customer's, partner's and vendors viewpoints.
 

Want to restore public trust? PLACE WOMEN ON BOARDS

In the aftermath of the financial crisis, is there anything leaders can do to win back the consumers’ trust?

A Survey by HEIDRICK AND STRUGGLES  of 400 corporate directors where, 65% of women directors said that greater diversity on the board would help rebuild trust.

Both men and women directors equally professed commitment to diversity as a priority, though only half felt the boards were doing much about it. In fact, the number of women on Fortune 500 company boards remains only around 15%.

As always, there is much discussion about finding qualified women to get on boards. Most boards require operating experience, which makes sense.  Poets and advocates don’t have a lot of credibility.
But Gwin reports that boards increasingly want chief executive officers, not measly senior vice presidents and the like. On top of that, greater scrutiny and regulatory oversight — not to mention the occasional Congressional grilling — means that directors have to have enough bandwidth to bone up on the industry of the boards they’re on, and even show up at meetings. That shrinks the pool even further.

Scams and Scandals : Defaming INDIA

1. CWG :    Following the CWG, there has been a marginal decline in India's integrity score to 3.3 in 2010 from 3.5 in 2007 and 3.4 in 2008 and 2009 on a scale from zero (perceived to be the highly corrupt) to 10 (low levels of corruption) India's rank on TI's list of corrupt nations is 87th out of 178 countries surveyed this year, indicating a serious corruption malaise.The Central Vigilance Commission (CVC), involved in probing alleged corruption in various Commonwealth Games-related projects, has found discrepancies in tenders and alleged misappropriation amounting to about 8,000 crore.Every day, more and more Skeletons are coming out of closet.

2. SATYAM:  A 700 cr. fraud in the fourth largest IT Company of India with 53,000 employees.It was charged in manipulating   the balance sheet by showing an operating margin of 24% (audited by PWC) which was just 3% and it had nothing close to the reported cash pile of .5,360 cr ($1.1 Bn) which in real was just $78 Mn.

3.Harshad Mehta Stock Scam: In April 1992, the Indian stock market crashed, and Harshad Mehta, the person who was all along considered as the architect of the Bull Run was blamed for the crash. It transpired that he had manipulated the Indian banking systems to siphon off the funds from the banking system, and used the liquidity to build large positions in a select group of stocks. Harshad and his associates triggered a securities scam diverting funds to the tune of  4000 crore (Rs 40 billion) from the banks to stockbrokers between April 1991 to May 1992.The same day Vijaya Bank chairman committed suicide by jumping from the top of the banks’ office. The chairman knew that when it would become public that he had written cheques in the name of Mehta, he would be dead meat. One rather unknown fact about this scam is that there was a very important player in this scam who managed to keep a very low profile. That man was Nimesh Shah.Nimesh Shah still deals in the stock market and is known to be a heavy player. Harshad Mehta is now dead.

4.The 950 Crores Fodder Scam:  Fodder Scam is a scam related to Animal Husbandry Department of Government of Bihar in which irregularities of nearly Rs 950 crores (US $ 210 million) were detected. The scam was unearthed in 1996 during the regime of chief minister Lalu Prasad Yadav, but it goes back to 1980s and is believed to have started during tenure of Jagannath Mishra Lalu had ordered probe into these massive irregularities in accounts by constituting a committee. However motives of these people were questioned by a Public Interest Litigation and Supreme Court of India handed over the case to CBI. Many people who were in this probe committee themselves became accused. Charges were filed against Yadav too and later on Mishra was also framed.In India when it comes to politicians, they seem to have impunity from the law of land. Nothing concrete was done to punish the guilty and rest is history.

5. Ketan Parekh: Ketan Parekh followed Harshad Mehta's footsteps to swindle crores of rupees from banks. A chartered accountant he used to run a family business, NH Securities. Ketan however had bigger plans in mind. He targetted smaller exchanges like the Allahabad Stock Exchange and the Calcutta Stock Exchange, and bought shares in fictitious names.His dealings revolved around shares of ten companies like Himachal Futuristic, Global Tele-Systems, SSI Ltd, DSQ Software, Zee Telefilms, Silverline, Pentamedia Graphics and Satyam Computer (K-10 scrips). Ketan borrowed Rs 250 crore from Global Trust Bank to fuel his ambitions. Ketan alongwith his associates also managed to get Rs 1,000 crore from the Madhavpura Mercantile Co-operative Bank.According to RBI regulations, a broker is allowed a loan of only Rs 15 crore (Rs 150 million). There was evidence of price rigging in the scrips of Global Trust Bank, Zee Telefilms, HFCL, Lupin Laboratories, Aftek Infosys and Padmini Polymer.

6.C R Bhansali : The Bhansali scam resulted in a loss of over Rs 1,200 crore (Rs 12 billion).He first launched the finance company CRB Capital Markets, followed by CRB Mutual Fund and CRB Share Custodial Services. He ruled like a financial wizard 1992 to 1996 collecting money from the public through fixed deposits, bonds and debentures. The money was transferred to companies that never existed.CRB Capital Markets raised a whopping Rs 176 crore in three years. In 1994 CRB Mutual Funds raised Rs 230 crore and Rs 180 crore came via fixed deposits. Bhansali also succeeded to to raise about Rs 900 crore from the markets.However, his good days did not last long, after 1995 he received several jolts. Bhansali tried borrowing more money from the market. This led to a financial crisis.It became difficult for Bhansali to sustain himself. The Reserve Bank of India (RBI) refused banking status to CRB and he was in the dock. SBI was one of the banks to be hit by his huge defaults.


7.Abdul Karim Telgi:    He paid for his own education at Sarvodaya Vidyalaya by selling fruits and vegetables on trains. He is today famous (or infamous) for being he man behind one of biggest scams!The Telgi case is another big scam that rocked India. The fake stamp racket involving Abdul Karim Telgi was exposed in 2000. The loss is estimated to be Rs 171.33 crore (Rs 1.71 billion), it was initially pegged to be Rs 30,000 crore (Rs 300 bilion), which was later clarified by the CBI as an exaggerated figure.In 1994, Abdul Karim Telgi acquired a stamp paper license from the Indian government and began printing fake stamp papers.Telgi bribed to get into the government security press in Nashik and bought special machines to print fake stamp papers.Telgi's networked spread across 13 states involving 176 offices, 1,000 employees and 123 bank accounts in 18 cities.

USA : Preferred Working Destination for Indians

Top Reason why Indians prefer working inUSA

Work Culture: Majority of the IT professionals feel that Work Culture in MNC is more Planned and  less ambiguous compared to their INDIAN contemporaries.  "One will experience a preference over U.S. work culture because of a well established infrastructure, matured planning and process. The work culture in U.S. is absolutely process driven," says Ravi Jagannathan, MD and CEO, 3i Infotech.


Labor Laws:  Serving a notice period is no doubt a nightmare for almost every IT professional.Contrary to that, the employment law in the U.S. has always been governed by 'at will' employment,which means that there is no need to serve any kind of notice period.


EMPLOYEES' RIGHTS:  This area is quite well-balanced in INDIA also where majority of INDIAN IT cos.have started sanctioning all kinds of leaves and relaxation provisions so that employees add more value to their work.


WORKING FROM HOME:  Most of the IT professionals have realized that, in U.S., the employers' have no issues with their working-from-home employees as long as they meet the deadline of the deliverables.


TIME MANAGEMENT:  "When it comes to the work environment, a U.S. company always maintains a popular thought - the output. If the output is as per expectations, then it doesn't matter whether employees are at their desk for 9 hours or two hours," says an ex-Satyamite, who is currently working with a top telecom service provider in U.S.


PAY SCALE:  Salary is always seen as the biggest motivating factor.



The question which still remains unanswered is whether the laws of our land be more befitting to the employees working in various sectors at present or will the $50 billion IT industry structure out special laws and prerogatives for its workforce? If these problems are addressed, will the Indian workforce which contributes substantially to the U.S. economy, prefer to come back to their land?

Life is All Giving

Must to-do Ganpati visit in Pune

OM GAN GANPATAYE NAMAH; 

OM SHRI VIGNESHWARAY NAMAH; 

Theabove  mool mantra of Lord Ganesha not only removes all obstacles but also gives success in one's efforts.

As we all know that Ganpati festival is going in Maharashtra so in pune this has been celebrated by a must-to-do visit to 5 Ganpati's and it is believed that if you serve them with 5 naariyals, dhoorva and their favorite modak (Apart from serving to humanity also)then it is believed that they will bless you. You don't have to pay your visit to ganapti to get your wishes fulfilled but to see that how graciously these ganpati's have been ornated. As I've completed my visit so i can guide you for the same.

1. Kasbapeth Peth Ganpati           Established In 1893 Location : 159, Kasba Peth, Pune
2. Tambdi Jogeshwari Ganpati      Established In 1893 33,Budhwar Peth,Pune
3. Guruji Talim Ganpati                 Established In 1887  , Location  Ganpati Chowk, Laxmi Road , Pune
4. Tulsibaug Ganpati                     Established In 1901 Location : Tulshi Baug Ram Mandir, Pune
5. Kesriwada Ganpati                   Established In 1893 Location : 568, Narayanpeth Tilakwada, Pune.

These Ganpati's are in order and you have to visit them in this order.

Apart from these mandals a must-pay visit is for akhil mandai ganesh mandal where ganesha's wife gauri's idol is also there.

Just Another Song and movie but feel like blogging about it.... Dabangg

Tune toh pal bhar mein chori kiya re jiya more piya

Tune bhi pal bhar mein chori kiya re jiya more piya .....  A song by sonu nigam and shrey ghoshal who both are wonderful singers.

I don really like the rest of the song very much but somehow this line has really grabbed my attention. I think its shreya ghoshal's magic or whatever but the way it has been sung is simply soooooooo melodious that i feel like singing  it again n again. 

Today morning me and my frnd were discussing about dabangg and according to both of us dabangg is just another Bollywood flick with all the masala and mirchi. Then why it has shattered records of 3 idiots with Rs. 47 cr.? Ok, I've digested this news and have figured out  the reason that it might be only SLK's Charisma. (SLK= Salman Khan). No logic, no sense and no storyline, but still ppl are calling it a paisa wasool entertainment,Wowwwwwwww. One more thing that there was something non- original in vinod khanna's acting. Apart from all these reasons people are saying that we all want to laugh but cannot and movies like this makes sure that we do.

Do we really require such movies???